A Safety Heads-Up – Texas Instruments aims to make HUDs technology even better with DLP chip

head up display

Fighter pilots don’t need to take their eyes off the sky in a dogfight just to check speed or fuel levels displayed on the plane’s instrument panel, thanks to a technology that displays the information on the pilot’s visor. Now, automakers are applying a similar technology to luxury cars with the new Head-Up Display (HUD). Pertinent information like car speed is projected on the windshield so drivers can keep their eyes on the road.

Texas Instruments has partnered with Lincoln to improve and implement this new technology. While other automakers use LCD to build their HUDs, Texas Instruments developed a Digital Light Processing (DLP) chip for Lincoln’s HUDs.  LCDs are big and take up the size of the windshield. In contrast, DLP chip-based HUDs are easier to install since they are smaller. These HUDs also use less power and are more durable, withstanding temperatures as cold as -40 to as hot as 221 degrees. It is also faster at projecting images, making it useful for real-time applications. For instance, the HUDs technology could detect a pedestrian walking in the dark and highlight that person to the driver. Lincoln spokeswoman Amanda Park said the HUDs are “visible in more ambient lighting conditions than its competitors, even while the driver is wearing polarized sunglasses, which makes it unique in this segment.” HUDs don’t obstruct driving since images are displayed in a translucent format. Texas Instruments is constantly investigating ways to boost the clarity, brightness, and visibility of the HUDs’ graphics.

Experimenting with HUDs and DLP chips? Did you know that your prototypes even if unsuccessful are eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

 

 

Trackums: The Pet Tracker so you’ll never lose your furry friend again

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Ever worry that a beloved lost dog or cat will never be found? That’s what happened to David Wareikis, CEO of Bluejay Wireless. Shortly after his marriage to his wife Rockelle, her dog went missing. To the family’s dismay, they were unable to find the lost pet. With the conviction that pets aren’t just animals but family, Wareikis started Trackums, the smart GPS tracker for pets.

The Carrollton-based Trackums launched this year. It offers a unique, modern solution to an old problem of missing pets. Attached to a pet’s collar, Trackums is cellular-based and comes with nationwide GPS tracking so a WiFi or a Bluetooth connection isn’t needed to track the whereabouts of the missing pet. Owners can set up “safe areas” using the Geofencing and Location Alerts feature for when their pets venture off from these safe areas. The device also consists of a virtual ID tag, a safety light, and even a 2 Megapixel camera for pet owners to stalk the secret lives of their pets.  If that’s not secure enough, the device comes with a two-way calling feature so owners can communicate with their pets and if a pet becomes lost, someone can contact the owner directly using Trackums.

Trackums works for all animals, from dogs, cats, bunnies, and even pet rooster. Not only does it provide the state-of-the-art telecommunications technology, it is also built with the pet-proof toughness needed to endure all of your pets’ adventures. Are you experimenting with building new tracking technologies to protect your pets and loved ones? Did you know that your prototypes even if unsuccessful are eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

Invent and Manufacture in America Act: the bipartisan, bicameral bill that could change the landscape of R&D Tax

manufacturing

Since 2000, the United States has lost over five million manufacturing jobs, more than 70,000 manufacturing plants, and only 1 in 10 Americans work in manufacturing compared to 1 in 4 back in the 1960s. The causes for the depreciating manufacturing sector stem from outsourcing labor to other countries as well as the increased use of automation to replace workers. In an effort to revive the industry, a bipartisan, bicameral bill was introduced earlier this year: the Invent and Manufacture in America Act.

The bill was introduced by U.S. Senators Chris Coons (D-DE) and Pat Roberts (R-KS) in June 2017, and U.S. Representatives Mike Kelly (R-PA) and Ron Kind (D-WI) brought a companion bill in the House. If passed, the Invent and Manufacture in America Act would offer an increased tax cut for companies conducting research and development in the United States and who manufacture their products domestically. According to Representative Kelly, “If you want to do something, you usually incentivize any good behavior. So, we’re looking at the loss of jobs we’ve had — manufacturing jobs, the number of manufacturing plants have closed, and when you ask them why is it that you’ve closed … why did you choose to actually assemble it someplace else, it’s usually because of a more favorable tax situation.”

The Invent and Manufacture Act has significant ramifications for the R&D Tax Credit in creating this favorable tax situation. While the R&D Tax Credit is still under-claimed for most industries, the manufacturing sector has been shown to benefit the most from the R&D Tax Credit, comprising 39.5% of the credit’s claimants and receiving nearly 61% of the total amount claimed from the credit across all industries. Coupled with the fact that innovation prompts nearly 50 percent of economic growth in the United States, the manufacturing industry has much to benefit from more investment in R&D. If passed and made into law, the Invent and Manufacture in America Act would increase the R&D Tax Credit up to 25 percent for companies that engage in R&D and manufacture domestically.

The proposed bill has been lauded by most innovators in the country. Keith Roe, president of American Society of Mechanical Engineers, said, “When American innovations are manufactured abroad, we surrender our competitive advantage. This bill will strengthen innovation at home and make the United States more competitive globally by encouraging more domestic R&D and manufacturing.”

Still Have Questions about the New Tax Changes?

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE Credits for CPA’s. For more information please visit us at www.swansonreed.com/webinars. To find out more, please contact a Swanson Reed R&D Specialist today.

WayBlazer Makes Travel Planning “Smarter” with Artificial Intelligence

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Planning a romantic trip for your partner this upcoming holiday? Maybe a family vacation to a kid-friendly resort? Or perhaps you want to take a solo trip for a once-in-a-lifetime adventure? Whatever your desired destination, we all know travel planning can be a headache. Looking online for the best deals isn’t a walk in the park either. “The average traveler searches over 30 sites before booking,” Terry Jones told Digital Journal. Founder of Travelocity.com and Kayak.com, Jones is keenly aware of the difficulties behind travel planning logistics. To improve the long-winded process, Jones together with Manoj Saxena, former General Manager of IBM Watson Solutions, merged travel planning with Artificial Intelligence (AI) and started WayBlazer.

Founded in 2014, the Austin-based software startup developed an interactive platform for travel companies to help travelers plan their next trip, whether it’s booking the flight, accommodation, tours, and so forth. However, more than just a way to find the cheapest plane tickets or hotel rooms, the AI-driven tool provides contextually relevant recommendations for the user. Unlike traditional computing, AI is able to recognize and communicate in natural languages and can therefore vet out irrelevant keywords to better grasp the kind of experience a traveler is looking for. It can sift through travel reviews, location descriptions, and blogs. Better yet, AI can also comprehend images and videos to gather even more information about a desired location.  Jones explained, “By communicating in natural language, suppliers can derive the consumer’s actual intent in trip planning (i.e. ‘I want to vacation on an island in January for my anniversary’).” WayBlazer’s technology also gets smarter with every use because of AI’s capacity to learn and acquire new knowledge.

The company offers its AI platform to existing travel companies. Most recently, Fareportal, the company behind CheapOair and OneTravel, partnered with WayBlazer and after a trial, the company was pleased with the AI technology. Fareportal founder and CEO Sam S. Jain said, “Using their artificial intelligence product to optimize our hotel offerings, we’ve seen significant improvements in engagement on our website and an average conversion lift of 10% for hotel bookings.” Notably, WayBlazer isn’t out to replace human travel agents just yet. Jones asserted that it can be used by humans. For one, the AI can help human travel agents better answer their clients’ requests, especially the more difficult ones.

Because of its ingenuity, WayBlazer received the “Top Innovator” and “People’s Choice” Awards at the Lion’s Den’s “Digital Meets Travel” competition in 2017.

Are you a software company seeking to incorporate Artificial Intelligence to improve existing software? Did you know that your experiments with AI, even if unsuccessful, are eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

 

“Not alone” – Cariloop uses tech to support families during tough times

not alone

Imagine you get a call one day that changes everything: your parent or grandparent is sick and will need ongoing treatment. Suddenly, you are thrust into the role of caregiver for a loved one who once cared for you. This can be a challenging experience and it is natural to feel overwhelmed and stressed. The creators behind Cariloop understand this struggle that many families across America experience and so they launched a platform to offer support to caregivers. Their promise: “No one should EVER go through the process of caring for a loved one alone.”

Founder Steven Theesfeld started the company with co-founder and current CEO Michael Walsh in 2011 in Dallas. Together, they built a support platform that helps caregivers plan and manage care for their loved ones. Cariloop users have on-demand access to a healthcare coach who is a licensed or certified healthcare professional. The healthcare coach can guide families as they make important decisions. Walsh explained in an interview, “We see it happen every day – some sort of health or medical event takes place and suddenly the entire family is scrambling to figure out what to do, how to do it, how much it costs, which options are best, on and on.”Cariloop also provides a platform where families could safely and securely communicate and store important documents like medical records, insurance cards, and other paperwork across mobile devices and desktops, similar to Slack. He said, “Rather than Googling their way through their loved one’s challenges, we’d love to showcase how our platform can save them a significant amount of time, money, and stress along their journey.”

Cariloop partners with corporate employers in delivering its services. Walsh explained the shift to working with companies from working with healthcare providers came when they noticed that most users accessed Cariloop during work hours, namely 10 am to 2 pm. As a result, Cariloop repositioned itself as an employee benefit in 2015. In doing so, Cariloop hopes to assist companies in promoting wellness among employees, especially during difficult, life-changing times.

Are you experimenting with online platforms to deliver support and healthcare like Cariloop? You could be eligible for the R&D Tax Credit and receive up to 14% back on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

 

Say “Goodbye” to Rowdy Airbnb Guests: Dallas-based NoiseAware develops the “Smoke Alarm for Noise”

noiseAware cooling pillow

The popularity of Airbnb has inspired countless of people to list their properties as short-term rentals for prospective guests. However, this often comes at a risk, especially if your guests don’t end up respecting the residential property’s rules. That’s the situation David Krauss, an Airbnb host in Dallas and one of the forces behind NoiseAware, found himself in one fateful weekend in December 2014. What was supposed to be a “quiet night” for the Airbnb guests in his Dallas condo quickly turned into a Coachella-style party scene that ended with 14 noise complaints, a police report, and a cease-and-desist order from his building’s management. Krauss was held as responsible for allowing the Airbnb guests into his property and his reputation in the community was irreparably damaged. He was forced to sell his Dallas property, losing $30,000 in the process.

Jessica Jubayli, an Airbnb host in Dubai, said in a Forbes article, “Part of having Airbnb properties is that they are in residential buildings in residential areas. They are not hotels. When you have pissed off neighbors, because of a couple odd bad tenants, it makes your life much more difficult.” Determined not to let the situation happen again, Krauss and co-founder Andrew Schultz developed NoiseAware. Likened to a “smoke alarm for noise”, the device can be installed in rental units, villas, and luxury properties to measure the noise level of a particular space. Users can set parameters for acceptable noise levels and for time of day. If sound levels exceed the parameters, hosts are notified by email or text instanteously, long before neighbors could get involved.  NoiseAware does not record content and simply senses loud noises. Employing a special algorithm, it measures sound and noise levels sustained over a period of time and adapts to the base level of sound. As an article in Forbes notes, “So if your condo is near an emergency room, the sensors would take into account noises like ambulance sirens.” Users can also monitor sound levels in real time using the NoiseAware dashboard.  At $50 per device and a $100 annual subscription service, NoiseAware estimates it helps save Airbnb hosts an average of $250 a month.

If you’re building technology that can protect property owners from rowdy guests, you could be eligible for the R&D Tax Credit and get up to 14% back on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

 

 

 

 

Eating crickets not just a fad: the protein empire of Austin-based Aspire Food Group

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With the holiday season just around the corner, you’re probably figuring out what to serve as a main course for your protein-hungry guests. Maybe turkey? Ham? Beef? Or how about crickets? Enter: Aspire Food Group, an Austin-based company promoting and developing insect products for mainstream food consumption. While crickets as a main course is still way off into the future, the company has already introduced a line of cricket-based foods, from snacks to protein shakes and even dog treats.

Protein consumption is on the rise in the United States. Production of traditional protein sources like meat, however, require massive amounts of land, energy, and water. With increasing demand, meat production alone can’t keep up. Mehmood Khan of PepsiCo Inc. aptly observed, “If we look around the world, there’s a big consumer trend on more protein. The question is: How are we going to do this in a manner that’s sustainable? Protein isn’t cheap. And animal protein has the greatest footprint on the planet.”

At the same time, the consumer demand for meat alternatives is on the rise. Sales of meat substitutes in the United States have increased to $700 million in 2016 and projections indicate that by 2021, annual U.S. sales of meat substitutes will amount to $863 million. Vegan products have also grown in global popularity, with a reported $9.7 billion in worldwide retail sales this year. By 2021, this number is expected to hit $11.8 billion.

Developing alternatives to meat isn’t easy. One needs a little flare and creativity to make a product that is cost-effective and doesn’t negatively affect flavor or texture so that it is still palpable to consumers. Drawing on the fact that nearly two billion people in the world already eat insects, Aspire Food Group hopes to introduce the critters to the American palate. Mohammed Ashour, the company’s CEO, said, “There’s definitely a psychological hurdle. A lot of insects are just simply gross to look at. This isn’t an overnight shift.” To help ease consumers into eating insects, Aspire Food Group developed a cricket powder known as Aketta that can be used in protein bars and cookies. It also developed whole-roasted crickets that come in familiar flavors like Texas BBQ and sour cream and onion. The response has been positive, with many pleasantly surprised at how tasty crickets can be.

https://www.youtube.com/watch?list=PLpuQN2MtMWmfJ716Rb1oUFZLETsXAGQ4F&v=gXcCc0cu7Vs

Insects are more sustainable to farm than livestock and Aspire Food Group’s farming practices prove how green and clean insect farming can be. Using autonomous robotics, internet-of-things (IoT), proprietary sensor technology, and a wide range of other tools, the company is ensuring its process is sustainable and effective.  It is even on track to implement a zero-waste system. As the first automated cricket farm in the world, Aspire Food Group is a pioneer in the industry of insect farming and it hopes to launch more farms across the globe.

Are you experimenting with protein alternatives to meat? Or developing more sustainable, automated farming practices like Aspire Food Group? You could be eligible for the R&D Tax Credit and get up to 14% back on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

Austin-based Banyan Water Makes a Splash in Water Conservation with Technological Solutions

water

Austin-based software company Banyan Water knows water is essential to human life. It’s integral to our sanitation, energy, food, and health systems yet in the United States, water infrastructure is one of the most underdeveloped utilities. According to the 2017 Infrastructure Report Card, nearly 2 trillion gallons of drinkable water was wasted this past year as a result of 240,000 reported water breaks. The infrastructure’s inefficiencies have and will cost Americans, particularly as water rates are on the rise since 2010. An estimated 40 million Americans will lose access to affordable water if these trends continue.

For President and CEO of Banyan Water, Gillan Taddune, upgrading water infrastructure is not enough to mitigate water waste issues. To truly address natural resource scarcity and ensure long-term sustainability, advanced technological solutions are needed. As she wrote on The Environmental Leader last September, “Curtailing water-related risks goes beyond simple smart meters. Additional investment in internet of things-style hardware and analytical software capable of identifying leaks and inefficiencies needs to become a cornerstone of America’s present and future plans for the world’s most precious resource.”

To tackle these problems, Banyan Water has innovated a variety of technological tools to assist commercial users with more efficient, sustainable water management. The company applies smart devices, real-time monitoring, and analytics to help its customers, predominately real estate enterprises, track and control their water usage and cost. For one, Banyan Water provides an irrigation system that helps reduce water use by 50-70% and an indoor monitoring service that notifies of a leak. The company is constantly developing new ways to conserve water.

The company’s customers often highlight a marked difference when implemented Banyan Water’s software services. One of Banyan Water’s recent high-profile clients is the Thacher School in California which is prone to drought and water scarcity.  Banyan Water technology allows the school to detect leaks and control usage as well as monitor different variables like plant and soil types and flow rates.

Michael Mulligan, head of the Thacher School, stated, “Implementing Banyan’s technology will be game-changing for the water management on our property, especially during times of extreme scarcity. We will gain significant insight into our campus-wide monthly water usage, prevent water loss through real-time leak detection, and are projected to save more than 11 million gallons of water per year while maintaining the quality of our landscape.”

Since 2011, Banyan Water has helped save over 2.3 billion gallons of water in the United States. This is enough to meet the water needs of more than 16,000 households for a year. The company received the Top Project of the Year Award in the Environmental Leader Product and Project Awards in June 2017.

Developing solutions for environmental sustainability like Banyan Water? You could be eligible for the R&D Tax Credit and receive up to 14% on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

 

 

The IRS Form 6765 got you down? Never Fear! Here are 4 Common Misconceptions about the R&D Tax Credit

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As companies across the United States prepare for the end of another fiscal year, many Chartered Accountants are considering claiming the R&D Tax Credit but have no idea where to start. Others are avoiding it all together and unfortunately missing out on the chance to save up to 14% on their company’s research expenses.

From our over ten years’ experience helping accountants like you claim the R&D Tax Credit, we at Swanson Reed know that there are four common misconceptions about IRS Form 6765. We’re here to help de-bunk those myths and to encourage you not to let this opportunity to claim your R&D expenses go to waste.

 

Misconception #1:

I’m not building robots or creating something world-shattering so I’m not eligible

Many companies don’t think they’re conducting research and development activities because they aren’t dressed in white lab coats building androids and drones in a Tony Stark-style laboratory. While mechatronics engineering clearly qualifies for R&D, all industries are in fact eligible for the R&D Tax Credit. All you have to do is carry out activities that fulfil the IRS’ four part test:

 

  1. Activities are conducted for a permitted purpose
  2. There is the elimination of uncertainty when engaging in these activities
  3. The activities are technological in nature
  4. There is a process of experimentation in carrying out these activities

 

Maybe you’re a food manufacturer experimenting with new recipes to create tastier, longer-lasting food products while also improving your air ventilation system during the cooking stage. Or perhaps you’re a furniture company looking to build an automated process to pack and ship your products more efficiently to your clients. You could be a software company developing codes to optimize a client’s cyber-security. Or you’re specializing in creating outdoor camping products that are made from environmentally sustainable materials and are more durable than what’s already on the market.

Sound like you? Then you’re eligible for the R&D Tax Credit!

 

Misconception #2:

My experiments failed so there’s no point in filing them to IRS Form 6765

You just spent $1000 to test an exhaustion fan in your food manufacturing factory to try to improve your air ventilation. Unfortunately, the exhaustion fan did not cool down the food or allow the adequate circulation needed to maintain the air quality in the facility. Maybe you spent thousands of dollars trialing different codes for an anti-virus software but it keeps failing to stop malware. Perhaps you invested thousands of dollars into constructing new fabrics for outdoor jackets that are waterproof and compactable but can’t seem to conserve body heat and keep your customers warm.

We all know how expensive experiments can be. It’s even worse when it fails and all that investment seems wasted. Do not be discouraged! On the contrary, failure clearly demonstrates you were conducting R&D. In fact, the IRS does not require these research experiments to succeed in order to qualify for the tax credit and you can still get up to 14% back these expenses, no matter the outcome of the experiments.

 

Misconception #3:

My company is too small and we didn’t make a profit this year

The size of a company does not affect eligibility for the credit. From small start-ups, sole proprietorships, to large corporations, any entity is eligible for the R&D Tax Credit as long as their activities satisfy the Four Part Test. In fact, small-medium enterprises comprise 50% of the companies that claim IRS Form 6765.

You do not need to be immediately profitable to take advantage of the credit. The R&D tax credit can be carried forward for 20 years and back one year which means even if you are not profitable this year, you can save those credits for future years. If you’re a start-up that doesn’t pay income tax, you can still claim that credit against your payroll tax. To find out about all the R&D credit programs, contact a Swanson Reed R&D Specialist.

 

Misconception #4:

It’s too much effort to file for Form 6765

There is often confusion among CPAs about the necessary documents required to file the R&D Tax Credit. While it is true that documentation for the IRS is quite rigorous, it is simpler than you think.

Companies can claim three types of expenses: salaries, supplies, and contracted research. Eligible documentation for salaries include payroll registers, interviews, W2s, and other documents related to labor costs. Supplies are typically documented by general ledgers and vendor invoices. In terms of contracted research, invoices and 1099s to these third-party vendors are acceptable. Companies tend to already keep these documents on hand and aren’t as difficult to acquire as many think. For a more comprehensive explanation about documentation, visit Swanson Reed’s page on documentation or  contact a Swanson Reed R&D Specialist today.

 

Still have questions?

Swanson Reed is hosting an upcoming webinar on November 13, 2017 at 10 am CDT that further explains the R&D Tax Credit. This webinar is free and can count as part of Continuing Education credits for CPAs. The deadline to complete all your annual continuing education credits is just around the corner. Don’t miss this chance to get your credits and to learn more about the R&D Tax Credit from the experts. For more information please visit us at www.swansonreed.com/webinars or contact a Swanson Reed R&D Specialist.

Virtual Reality Ain’t Just for Kids – Dallas Startup MyndVR brings the virtual world to our country’s oldest citizens

virtual reality elderly

Residents at senior homes face a wide range of challenges on a daily basis. Seniors are especially vulnerable to isolation which can lead to depression and anxiety. The Dallas startup MyndVR aims to help offset these challenges by promoting health and wellness using an unlikely source: Virtual Reality (VR).

Founded in 2016, MyndVR was the brainchild of Chris Brickler and Shawn Wiora. Brickler is a former Hollywood producer, Silicon Valley technologist, and entrepreneur while Wiora worked for years in executive senior care. With their combined expertise, the two designed a personalized Virtual Reality experience with seniors and their unique needs in mind.

In collaboration with the University of Texas at Dallas and Samsung, MyndVR offers a handsfree VR headset using gaze-based navigation. This means users can simply pick content with just a look instead of a button or a joystick since clicking is often difficult for the elderly. Similar to music therapy which was found to have positive effects on mood, the multi-sensory experience of Virtual Reality has a significant impact on seniors’ wellbeing. Dementia and Alzheimer’s patients in particular benefited from VR use. It is common for these patients to take mood-altering medication to manage their condition but this often causes patients to feel withdrawn and unengaged. With the VR handset, in contrast, patients’ moods were markedly boosted without the need for medication. Brian Barnes, the CFO/COO of The Legacy Senior Communities, recalled, “In one case, a resident living with Alzheimer’s exhibited personality traits she had prior to the diagnosis, including dancing, smiling and singing.”

For Brickler, giving seniors a sense of choice in the VR experience was important. He said, “We wanted to create a sense of empowerment with seniors around their choice of content and personal journeys.” These journeys include but are not limited to swimming with dolphins, attending a 1950s-style speakeasy jazz club, and taking a nostalgic trip to Paris. Dr. Ryan McMahan of the Erik Jonsson School of Engineering and Computer Science explained that there are three ideas behind the VR experiences, “Either they’ll see something they’ve experienced before, which could bring about memories; experience a place they’ve never seen before, which engages the brain; or experience something that’s completely impossible — the unique domain of virtual reality.” Brickler hopes that one day, MyndVR will produce prescriptive digital therapy to provide content based on the user’s diagnosis.

MyndVR conducted trials this past year in Kansas, Florida, California, and Texas with nearly 300 seniors from ages 70 to 100. The startup hopes a mass launch of its product in 2018. It is also partnering with the Center for Brain Health at The University of Texas at Dallas to maintain ongoing research of the effects of the technology on their users’ brains.

Brickler stated, “The elderly population still have minds that function and still have curiosity. They may not be as sharp as younger people, but at the end of the day, there’s a thirst for knowledge, recreation and therapy, and we think virtual reality might be part of the solution.”

MyndVR in partnership with the University of Texas demonstrates how R&D is changing the world for the better. Are you also doing engaging in R&D experiments to tailor technology to senior populations? Did you know that If you conduct your R&D projects in universities, you could receive up to an additional 20% credit for your expenses? To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.