‘Data science’ is not a scary phrase, it’s imperitive for businesses to stay competitive

The New Program Dedicated to Keeping Mississippi at the Forefront of Technology

“Those who own data own the future, but only if you know what data you’ve got,” said Steve Holyer said during his presentation at Big Data LDN. And he’s right. In 2019, data is being created, stored and shared at an alarming rate, but data is useless unless you can collate it, analyze it and learn from it, which is where data science comes in.

What is data science?

If you see dark clouds, you can probably predict a storm. This is because your brain sees and feels this information, and from your past experience you know it means a storm. You probably move inside, because your prediction led you to a logical solution. Scale the clouds up to include data from almost everything – smart phone locations, CCTV footage, grocery store purchases and online searches. Brains get overwhelmed with this much data, but technology doesn’t.

Data science is a combination of tools, algorithms and machine learning that finds patterns from data. It will use known information and historical evidence combined with machine learning algorithms to make future predictions. Data analytics and data science give context and help form patterns – in the information age, this is cruical.

Why is it important?

Firstly, like getting out of the rain, data science can make predictions, which can be adressed and resolved with logical conclusions. Secondly, when data is being collected and collated, anything that stands out is noticed. This means that posibilities of risk and fraud are seen in minutes, not days or months. Thirdly, organizations can see, at a glance, who’s buying what, where and when. By understanding the target audience, any company can improve its customers’ experiences.

Introducing it into business

In the information age, data scientists play important roles in businesses, but not every company has the capacity for them. This is why companies like data.world were created. This Texas software startup creates a searchable, cloud-based catalog of a business’ data. It then uses specific graphing technology to help visually explain and map that data. Think of Facebook’s newsfeed and profiles mixed with Google’s searchability and library of information. data.world’s catalog is an inventory of metadata. The company uses it to classify and filter data, which is then better rediscovered, shared, understood and used.

Are you developing a new data science tool? Did you know your work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is Texas’ largest Specialist R&D tax advisory firm, offering tax credibility assessments, claim preparation, and advisory services. We manage all facets of the R&D tax credit program in Texas, from claim prep & audit compliance to claim disputes. Click here to learn more about our technical expertise.

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative. 

ProUnitas: Using Data to Help Students Succeed

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How can technology help mitigate the ongoing challenges that schools and students face both in and outside of the classroom? With poverty, hunger, homelessness, and other non-academic issues creating barriers to success in low-income neighborhoods, experts are acutely aware that schools are not always equipped to deal with these forces. Andrew Cunningham, Global Education Advisor at Aga Khan Foundation, said, “In many communities, Coca-Cola knows their supply chain better than the local education officials [know their] kids.” To provide schools with more knowledge and better forecasting tools, ProUnitas was founded by Adeeb Barqawi in Houston.

Barqawi was working with Teach for America at Kashmere High School in 2014 when he witnessed firsthand the impact of these issues on student success. During his experience there, he noted, “I was ready to teach, but my kids walked in hungry, or had mental health issues, but our school counselors were overwhelmed.” Located in a low-income neighborhood in Houston, Kashmere High School was designated as an “Improvement Required” school at the time. Counselors and teachers would often go above and beyond to help their students but the result was typically staff burnout or a lack of institutional memory when a teacher or counselor left the school. Barqawi explained that the problem wasn’t individual teachers or counselors; the problem was systematic: “We cannot build schools on superheroes.”

Part of the problem is lack of accessibility to resources. Kashmere High School’s former principal Reginald Bush said, “When you make a comparison, a school with the services versus the school without, one is going to be a higher-performing school, one is going to be a lower-performing school.” To help students get access to these services, ProUnitas gathers data to help the school identify the needs of their students sooner. It measures key metrics on a weekly basis: attendance, in-school behavior, and satisfactory homework performance. If the system finds a student deviates from any of the categories, a ProUnitas counselor visits the student and uncovers the cause of the behavior change, such as death in the family, homelessness, lack of clothing, and so on. From there, the counselor could connect the student with the necessary resources, whether it is mentorship, food services, health services, counselling, and others.

Because of its data approach, ProUnitas’ platform allows the school to keep track of a student’s progress instead of relying on an individual teacher’s memory. Its rationalized strategy to delivering services to at-risk students helps allot resources more efficiently. Albert Wei, Director of Partnerships and Special Projects at ProUnitas, acknowledged, “We couldn’t rely on a haphazard collection of programs to serve students’ needs. There needed to be coordination and someone analyzing feedback to see if and how students were impacted.” Because of its approach, ProUnitas is having a major impact on Kashmere High School, with the school only two students’ test scores away from no longer having the “Improvement Required” designation. Barqawi hopes to one day apply the scalable technology nationwide.

Are you building and innovating software to improve at-risk schools and help students overcome barriers to success? Your experiments could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is Texas’ largest Specialist R&D tax advisory firm, offering tax credibility assessments, claim preparation, and advisory services. We manage all facets of the R&D tax credit program in Texas, from claim prep & audit compliance to claim disputes.  

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPA’s.  For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative